Briefly in English
We are Piruetti, a Finnish clothing brand with a focus in sports. All gymnastics, skate, ballet, dance, cheer, yoga competition and exercise costumes and accessories would be found under the same roof.
Finnish manufacturing, expert service, high-quality product and an all-inclusive selection have been Piruetti’s trademark from the beginning – for almost 50 years.
It really matters what kind of materials a sports outfit is made of. When the material is right, it flexes, breathes, and supports exactly as the sport requires. Our own “la pirouette” are manufacturing only from the best materials, following the latest technology in the industry. Our production facilities is located in Tampere, in connection with Piruetti’s head office. Piruetti stores are located in Helsinki, Tampere and Turku. Piruetti webshop (www.piruetti.fi) is active 24/7 and plays significant role in Piruetti’s business, forming an increasingly important channel for serving. We work together with a lot with sports clubs, preparing them for club costumes. We have been a partner of the Finnish Gymnastics Association for many years. We manufacture products responsibly in Tampere! Piruetti has received the best AAA + credit rating for several years.
Our values include responsibility, Finnish manufacturing, high quality and excellent customer service.
FROM 1974 to 2022
The Piruetti chain also includes Ballerina-Shop, the oldest ballet equipment shop in the country.
The Ballerina Shop was founded in 1963 by Eva Hemming, a dance artist, and her husband Leif Wager. The Ballerina Shop offers costumes and slippers for satirical ballet as well as for professional dancers.
The shop was once located in Luotsinkatu in Helsinki. The Ballerina Shop is currently located in the same premises as Piruetti store in Helsinki, at the Kukontori in the Forum. The Ballerina Shop has also expanded to Tampere and Turku.
The la Pirouette trademark is still used today on domestic sportswear made by Piruetti. The name is known throughout Finland and even in the Nordic countries.
Throughout the decades, Piruetti has remained a local family business. Piruetti is currently owned by Susanna and Ari Etula.
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