Briefly in English
We are Piruetti, a Finnish clothing brand with a focus in sports. All gymnastics, skate, ballet, dance, cheer, yoga competition and exercise costumes and accessories would be found under the same roof.
Finnish manufacturing, expert service, high-quality product and an all-inclusive selection have been Piruetti’s trademark from the beginning – for almost 50 years.
It really matters what kind of materials a sports outfit is made of. When the material is right, it flexes, breathes, and supports exactly as the sport requires. Our own “la pirouette” are manufacturing only from the best materials, following the latest technology in the industry. Our production facilities is located in Tampere, in connection with Piruetti’s head office. Piruetti stores are located in Helsinki, Tampere and Turku. Piruetti webshop (www.piruetti.fi) is active 24/7 and plays significant role in Piruetti’s business, forming an increasingly important channel for serving. We work together with a lot with sports clubs, preparing them for club costumes. We have been a partner of the Finnish Gymnastics Association for many years. We manufacture products responsibly in Tampere! Piruetti has received the best AAA + credit rating for several years.
Our values include responsibility, Finnish manufacturing, high quality and excellent customer service.
FROM 1974 to 2022
The Piruetti chain also includes Ballerina-Shop, the oldest ballet equipment shop in the country.
The Ballerina Shop was founded in 1963 by Eva Hemming, a dance artist, and her husband Leif Wager. The Ballerina Shop offers costumes and slippers for satirical ballet as well as for professional dancers.
The shop was once located in Luotsinkatu in Helsinki. The Ballerina Shop is currently located in the same premises as Piruetti store in Helsinki, at the Kukontori in the Forum. The Ballerina Shop has also expanded to Tampere and Turku.
The la Pirouette trademark is still used today on domestic sportswear made by Piruetti. The name is known throughout Finland and even in the Nordic countries.
Throughout the decades, Piruetti has remained a local family business. Piruetti is currently owned by Susanna and Ari Etula.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
